Embed yourself in groups where desired behaviors are the

Why This Is a Principle

This derives from Behaviors spread through social networks following network (behavior spreads through social networks), Descriptive norms (what people actually do) are more (descriptive norms are more powerful than injunctive norms), and Perception as Predictive Construction (perception is predictive construction shaped by expectations). The principle prescribes joining communities where the behavior you want is the descriptive norm, which shifts your baseline expectations and makes the behavior automatic rather than effortful.