Principlev1PR-832
Make opportunity costs explicit by naming the best…
Make opportunity costs explicit by naming the best alternative before committing, because minds retrieve within-category competitors while missing cross-category tradeoffs.
Why This Is a Principle
This principle follows from Goals as Perceptual Filters (goals as filters), Schemas as Knowledge Organization Structures (schemas guide processing), and Information and attention have an inverse relationship (attention scarcity). It prescribes a cognitive practice to overcome systematic neglect, making it a principle rather than the underlying cognitive facts themselves.