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How to ThinkIn the Age of AI

Map the incentive structure before blaming individuals…

When encountering a frustrating recurring behavior in your organization, map the actual incentive structure (what gets rewarded, punished, and measured) before attributing the behavior to individual character, because most problematic behaviors are rational responses to system design.

When This Fires

  • When a behavior frustrates you across multiple people in the same organization
  • When someone "should know better" but keeps doing the same thing
  • Before having a difficult conversation about someone's performance
  • Any time individual blame is the first explanation for organizational behavior

Common Failure Mode

Mapping the stated incentives instead of the actual incentives. The organization says it values documentation (stated). But promotions go to people who ship features, not people who write docs (actual). The actual incentive structure — what's rewarded in practice, not what's written in the values document — is what drives behavior.

The Protocol

When frustrated by recurring organizational behavior: (1) Pause the character attribution. (2) Map the actual incentives: What gets rewarded? (promotions, bonuses, praise) What gets punished? (criticism, write-ups, lost opportunities) What gets measured? (metrics, dashboards, reports). (3) Ask: given these incentives, is the frustrating behavior rational? (4) If yes → the fix is system redesign (change the incentives), not individual correction. (5) If no → then (and only then) consider individual factors.