What does it mean that output distribution?

Great output that nobody sees creates no value — think about distribution from the start.

Example: You design a distribution plan before writing a quarterly analysis, identifying three channels and two audiences, so the work reaches the right people the day it ships.

Try this: Take your most recent completed output and build a distribution map: list every person or group who should see it, the channel that reaches them, and the format each channel requires — then execute the distribution within 24 hours.