What is information processing system personal?

Example: You are deciding whether to leave your job and start a business. You have a gut feeling it is the right move. You have read a few success stories. A friend who runs a company says 'go for it.' But you have not researched your target market's size. You have not calculated your runway. You have not talked to people who tried and failed in the same space. You have not examined the base rate of success for first-time founders in your industry. You make the leap based on enthusiasm and selective data. Fourteen months later, you are out of money and back on the job market — not because the idea was bad, but because the information you used to make the decision was incomplete, biased, and unverified. The decision felt right. The information underneath it was wrong.

This concept is part of Information Processing in the How to Think curriculum.