What is time schemas?

Example: Two founders receive the same twelve-month runway. One operates on linear-depletion time — a shrinking countdown where every week spent is a week gone forever. She front-loads user interviews, ships an MVP in eight weeks, and iterates based on revenue signals. The other operates on cyclical-opportunity time — a rolling landscape where the right moment will come around again. He spends four months refining the product in isolation, confident that the market window will reappear. Same runway, same market, radically different decisions — because they are running on different time schemas.

This concept is part of Meta-Schemas in the How to Think curriculum.