Principlev1
Force explicit trade-off decisions through ordinal ranking
Force explicit trade-off decisions through ordinal ranking rather than categorical grouping to overcome avoidance of difficult comparisons.
Why This Is a Principle
Derives from Losses loom larger than equivalent gains in human (loss aversion makes trade-offs painful), Increasing options decreases satisfaction and increases (multiple options create paralysis), and Cognition Operates Through Dual Processing Systems (deliberate System 2 processing required). The lesson cites Luce's research on trade-off aversion. Forced ranking is prescriptive (how to decide), overcomes the emotional avoidance mechanism, and produces actionable sequence.