Implement structural changes before behavioral training to

Structural change versus behavioral change

Changing organizational structures changes behavior more reliably than training or persuasion. Structural change modifies the environment in which behavior occurs — the rules, roles, processes, tools, and physical arrangements that shape what people do. Behavioral change attempts to modify the behavior directly — through training, coaching, incentives, or persuasion — while leaving the environment unchanged. Structural change is more durable because the structure continues to shape behavior long after the change agent has moved on. Behavioral change is more fragile because the behavior must be continuously reinforced against the structural pressures that oppose it.