Principlev1
Test cultural values under costly conditions where following
Test cultural values under costly conditions where following them imposes measurable penalties, because costly signals establish values as genuine rather than aspirational.
Why This Is a Principle
Derives from When espoused values and basic underlying assumptions (basic assumptions win when they conflict with espoused values) and Every organizational system creates winners and (organizational systems create beneficiaries and disadvantaged). The principle prescribes testing values through costly decisions (delaying launch, firing top performers) to establish their reality. It's actionable and derived from the axiom about value-assumption conflict.