Principlev1
When desired habits conflict with social group norms, either
When desired habits conflict with social group norms, either change the social environment, negotiate explicit norm modifications with the group, or create parallel social structures that reinforce the new behavior.
Why This Is a Principle
Follows from Behaviors spread through social networks following network (behavior contagion), Behavior is a function of both the person and their (behavior is person + environment), and Organizational systems exhibit homeostasis—deploying (systems resist change). Prescribes three structural interventions when habits face social friction.