Principlev1
Design processes from the customer's desired outcome
Design processes from the customer's desired outcome backward rather than from internal functional responsibilities forward.
Why This Is a Principle
Derives from Goals as Perceptual Filters (goals function as perceptual filters defining relevance) and The behavior of a system arises from its structure, not from (system behavior arises from structure). The principle prescribes starting with the goal/outcome to design process structure. General enough to apply across domains.