organization
Culture is built by repeated behavior
Culture is not declared — it is deposited, one behavior at a time. Every repeated action adds a layer to the cultural sediment: what gets rewarded, what gets tolerated, what gets punished, and what gets ignored. Over time, these accumulated layers become the bedrock assumptions that shape how everyone in the organization thinks and acts. Changing culture requires changing the behaviors that deposit it — not once, but consistently, until the new behavior becomes the new sediment.