organization
Organizational meaning-making
Creating shared meaning about the organization's purpose and direction. Organizations do not operate on facts alone — they operate on interpretations. The same event (a competitor's product launch, a customer complaint, a revenue decline) means different things to different people depending on the interpretive framework they apply. Organizational meaning-making is the collective process of constructing shared interpretations — agreeing on what events mean, what they imply, and what response they warrant. In self-directing organizations, meaning-making is especially critical: without a manager to tell people what events mean, the organization must collectively construct meaning through shared sensemaking practices.