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Changing an established culture takes years of consistent, deliberate effort — because culture is not a policy that can be rewritten but a sedimentary formation that must be eroded and re-deposited layer by layer. The same properties that make culture valuable (stability, predictability, self-reinforcement) also make it resistant to change. Understanding why culture change is structurally difficult — not just organizationally inconvenient — is the prerequisite for any realistic culture change effort.